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8 Fundamentals For Small Business Success In 2014

8 Fundamentals For Small Business Success In 2014

1.    CONTENT IS KING

As a brand, we need to be publishers as our prospective customers engage with our content first; and content drives improved organic search (SEO).

2.    IMAGES DRIVE  ENGAGEMENT AND SEO

Content supported by great and compelling images and/or infographics improve reader engagement and SEO and lead to more readers, leads and sales.

3.    MARKETING:  NOT A DEPARTMENT BUT PART OF WHAT YOU DO

As a small business everything and everyone need to be involved, integrated and optimized. You need to make every touch point count, be interactive and share knowledge with your customers and staff whatever the medium.

4.    GO MOBILE NOW

With nearly 50% of all local searches done via mobile, you simply cannot afford to ignore mobile and lose nearly half of your traffic and potential new customers.

Mobilize Now

5.    SOCIAL MEDIA:  NOT ESSENTIAL, BUT IT IS BUSINESS CRITICAL

Gone are the days when social media was just one of the marketing tactics we deployed. Today all media are social and all our customers are active on social media platforms. Get your strategy and message right and your business will score big using Social Media.

6.    ENGAGE IN DIALOGUE NOT MONOLOGUE

It’s all about our customers and not about us. Be personal, stimulate conversation and share information of value and customers will engage with you.

7.    SPEND YOUR MARKETING BUDGET WISELY

Your customers are spending more time and money online and on mobile, so it is obvious that more of your budget should do the same. Spend it right and you will secure a superior ROI.

8.    OPTIMIZE EVERYTHING FOR CONSUMERS

Forget what you or Google like; it is all about what your customers need and want. Be customer-centric in everything you do from designing a banner for your business email, to writing a blog article or posting something on your Facebook wall. The criteria are always:  Will my customers enjoy, engage and benefit from it?

For a full-house service that include all small business marketing fundamentals, call on us: +27 21 870 1408

 

 

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