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Is SoLoMo part of your integrated marketing strategy?

Is SoLoMo part of your integrated marketing strategy?

Because of the convenience, simplicity and connectivity they provide our reliance on mobile devices continues to grow at rapid rate. Innovation in apps, advanced social media and more powerful mobile devices transform every aspect of our daily lives – how and where we shop, how products are sold and how advertisers reach their target audience. So let us get familiar with SoLoMo.

What is SoLoMo

It’s an acronym for Social-Local-Mobile—a powerful, integrated marketing platform that turns leads into conversions.

  • Social: As consumers, we seek third-party advice from friends, review sites and complete strangers who may have had experience with the product were are interested in.
  • Local: With the advent of geo-fencing or Global Positioning Systems, we can now program triggers to fire away with offers, directions and advice, when prospects are in the area.
  • Mobile: Most if not all of us are shopping online via our mobile devices, engaging with friends and family and seek product advice and reviews.

Does it really matter?

Statistics conducted by Adobe in 2013 and Nielsen in 2012 are quite staggering regarding this:

  • 71% access social networks
  • 70% search for local product offerings, maps, special events, etc.
  • 33% checked into various locations and of those, another 33% received a special offer for checking in
  • 78% mobile shoppers relied on phones to find a store
  • 63% reviewed prices and special offers
  • 22% commented on a purchase

If you as business want to capitalise on SoLoMo, you must be prepared to accommodate mobile users on all levels and in all channels! You have to be ready 24/7 just in case somebody comes calling!

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