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Why You Need a Content Marketing Strategy

Why You Need a Content Marketing Strategy

2014 has arrived. Getting your business in front of your target audience in the form of content is the right strategy to etch your name in their minds when it comes to your products and services.

Why? Because Content marketing is the ultimate medium that helps a business in winning trust. An efficient and effective content strategy will ensure that your audience looks upon you as an authority in your industry.

The current web generation wants information in the form of content. When you offer intelligent, informative and entertaining content for free – giving them something for nothing – you build a customer base that is reliable and faithful.

Why? Because Content marketing represents a form of word-of-mouth marketing, where consumers engage and share your useful brand content. A strong content marketing strategy can convert 30% more organic traffic into high quality sales leads (source: MarketingSherpa) because great content marketing attracts potentially high value customers, and these customers will come back for more.

User behaviour and technology is changing, consumers now search for information about your industry before asking a real person or consulting other media. Marketers must rise to this challenge and build great content systems that engage, inspire, educate and inform users who seek.

Why have a strategy? Because many business houses make the mistake of writing just for the sake of promoting themselves, rather than writing for their customers. A strategy will ensure you are writing content with your target audience in mind. Not only will your audience love you for it, but the more engaging and shareable your content is, the better your SEO rankings. Google heavily favours content that it feels is relevant to its users, so your content has to be excellent.

Content marketing is a process; it is not a shot-in-the-dark grab at getting more customers like other forms of advertising.

Why? Because it focusses on new ways of thinking, integrates with sales based campaigns and relies on thought-leadership content. Producing great, useful, authentic content will position your brand as a leader in your category, pushing brand uplift and vital word-of-mouth recommendations

Content marketing allows you to influence decision makers well before they have made up their minds.

Why? Because consumers are on average 70% of the way through the sales funnel before engaging directly with a brand. For example, a Roper Public Affairs study found 80% of business decision makers prefer to access company information via a series of articles over advertisements. 70% of decision makers said content marketing made them feel closer to the brand, and 60% said content marketing helped them make better purchasing decisions.

Content marketing is fast becoming the default replacement for untrustworthy banner advertising.

Why? Because content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. Also termed ‘native advertising’ it is distributed differently , such as being placed in a newsfeed on social media or relevant partner websites as a suggested post to inspire, educate and align like audiences values and interests.

With content marketing, you stay relevant longer.

Why? Because good content lasts a long time. Your investment in content marketing will remain relevant for potentially many years. This is compared to a very expensive paid advertising campaign that may only last a few weeks, days or even minutes. Great content marketing will also earn you significant ‘earned media’ whereby users and other media outlets may talk about and share your content to millions more users, potentially producing millions of rands in free brand exposure.

Start your Content Marketing Strategy now and help your target audience connect to your brand in an individual, meaningful, and memorable way by putting them first. When you take the ‘sell’ out of selling, you build trust, word-of-mouth impetus and gain high quality, long term customers, advocates and super fans.

Call MediaGenius now and start building your brand’s content marketing platform now.

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