Call Us Now: +27 21 870 1408

Your Countdown To A Successful Email Campaign

Your Countdown To A Successful Email Campaign

Remember you could only check your emails from your computer before smartphones? Today, most people check their emails minute by minute and delete it just as quickly. Email marketing trends continue to rise and the chances of your email getting deleted with it.

Do not buy a database, by buying a database your are effectively wasting your money because a large amount of databases marketed on the internet as ‘opt-in’ are in fact not so but ‘farmed’ which is what happens when servers are hacked i.e. Adobe International. You will receive bad client backlash because your’re effectively marketing to people under your brand who does not want your product or services and you stand a very real chance of being blacklisted both nationally and internationally with companies like SPAMHAUS who are very tenacious in rooting out the evil of spamming.

Make sure that your email marketing campaign gets results with The Media Genius’ five easy steps to success and avoid wasting your time and marketing budget.

1. Create an attention grabbing subject line

The first thing you do in the morning is most probably catching up with your emails, like most of your email recipients. Because mobile devices can only display a small amount of characters of a subject line, you have to make sure that your catches the attention. Make sure that your subject line lets them know exactly that they can expect when opening the email – but, do not mislead your customers or your emails ending up in the spam folder inevitable.

2. Invest in an email marketing service

Make sure that you invest in an email marketing service like The Media Genius, do your research and find the best one for your company and its email marketing needs. By using this service, you will be able to ensure that you are in compliance with POPIA 2014 the law regarding spam, Industry best practise CAN-SPAM Act as well as gain access to loads of useful tools. This will allow you to manage contacts, track results and get customised reports.

Before launching your mailer, It is important to test your email first. By using a bulkmail services like Geniusmailer one can send a test email which allows you to check your email application compatabilty and elliminate any formating errors before sending to your audience.

3. Tailor your email to your audience.

Because all customers are not created equally, your message will reach individuals outside of your intended audience if you don’t know who you are speaking to. In addition to this, the individuals who are not interested in your message will swiftly delete it or worse, unsubscribe.  For this reason, understanding your buyer persona is critical.

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behaviour patterns, motivations, and goals. The more detailed you are, the better.

You should be sending custom-tailored messages based on the buyer personas you developed for your customer base. This can easily be done by segmenting the contacts in your email list by their appropriate buyer persona.

4. Don’t spam your customers

Once you invest in an email marketing service that works for you, sending emails to the masses is just one click away, but don’t forget so is the unsubscribe button. Give your customers an idea of when they will receive the next email if your campaign is ongoing but emailing your customers every day can come off as overbearing, so limit your emails to once or twice a week.

5. Always include a call to action

Getting customers to open your email is only half of the battle. Make sure that your emails are actually beneficial to them and include a call to action in all of your emails. A call to action doesn’t necessarily have to end with money in your pocket. Coupons and discounts are great ways to get customers to spend money, but what about your social media pages? Directing customers to like your page or take a survey are other great calls to action that will benefit your company in the long run.

Creating a successful email marketing campaign is not an easy task, but with the right tools and a little practice, you can quickly capture your customers’ attention and see an increase in sales.

If you need help creating an email marketing template (or campaign) that gets results, contact us at The Media Genius or Email: info@themediagenius.com
Phone: + 27 21 870 1408
Fax: + 27 86 637 5682

Leave a Reply

Newsletter sign-up

How can we help?

We are passionate and committed to making your life stress free.
Click here to request pricing on any of our products.

Contact Us

Phone: + 27 21 870 1408
Fax: + 27 86 637 5682
Email: info@themediagenius.com

Affiliations

NSBC National Partner
WordPress Lightbox