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Your First 1000 Fans On Facebook In 10 Easy Steps

Your First 1000 Fans On Facebook In 10 Easy Steps

Having a Facebook page will apparently increase your business profile and put it on the map so to speak. You will get loads leads to your website, your blog, have special offers and make tons of money. Now though, you have to create one. Whilst building credibility, reach and influence, you can become a well-known business personality, a celebrity CEO or even a well-known public figure (if that is what you want of course!)

All this is actually true and it is well within your reach and can happen but … and it is a BIG one …! All this will come down to the amount of effort and time you are willing to put into your page and unfortunately it is not just a case of slapping a page together anymore. Times have changed it more evident than on Facebook.

Getting the fundamentals right to get to your first 1000 fans? Easy. By following the 10 steps as set out, you will definitely have the great exposure and rewards you deserve.

1. Your page must be interesting

It might sound obvious but unfortunately there are loads of very boring pages on Facebook and this leaves the market wide open for you and your own fabulous and interestingly designed pages!

facebook-cover-art-designer-ONE facebook-cover-art-designer-THREE facebook-cover-art-designer-TWO

2. Create magnificent content

No person can deliver epic or magnificent content all the time and with every single post but you can try for the most relevant and interesting content that you can for your specific target market.

If the answer to the question; Will my content create action or change is NO, then you are not adding enough value to your content. Question yourself when you create a post and if the answer that you are giving is the wrong one, change your post.

By the way, content mean status updates, videos, images, comments, blog posts, webinars, and contests; pretty much anything you publish publicly!

3. Remember to invite and tell all your friends

You have the opportunity to invite all your friends on the admin panel above your page on Facebook – make use of it!

build_audience_facebook

Sending a message out to your friends and families asking them to like and share your page with their friends is a great first step in getting all those fans. Remember that not all demographics are the same and if their niche market is not yours, be careful who are targeted.

SPAM is just not on! Do not SPAM – in other words, do not send your stuff out to some random group in your Facebook address book hoping for more hits than misses. You will end up with lots of people leaving, maybe even some spam reports and many unlikes!

You can however, post about your new page on your wall, add some images and ask your friends to like it. This will get great results without offending or Spamming anyone.

Set up a Facebook event letting everyone know about your new page and invite your friends to the event. There is nothing wrong with a small bribe (ethical of course) in the form of a free gift where they have to go to your new page to get it. Quite effective!

4. Start Networking

Very necessary, but unfortunately very time consuming. Most probably the most time you will have to spend but your business will grow very slowly without it!

By getting involved in the Facebook community and comment and post on others’ posts, like pages and be a busy socialite, the more interaction you will get on your own page.

Setting up Interest Lists where you create interests for all your favourite pages and people that can be saved on your main newsfeed means that you will only see posts from the pages and people you wanted most to interact with.

Interest-Lists

Very effective and time saving!

5. Contests

We all love a good contest don’t we? People love to win free stuff and a contest to win free stuff goes viral in no time at all. If you do a contest correctly you can increase your fan base and customer database in record time!

The key to this is to create a page tab for a contest and add a like-gate to the tab. This is basically an image that overlays on top of the contest information and tells visitors they need to ‘like’ the page before they can enter the contest. You need to creative with this as it can be a turn off to some people but in general you should get a lot more likes and contest entries. Encourage people to visit your website on the thank you page of your contest page.

Some Top Tips for running a successful contest:

  • Your prize must be relevant and of course also great! Not just a run of the mill Ipad, you want to attract a targeted audience.
  • Remember the objectives of the contest. Make the contest easy if all you are only looking for are loads of likes and opt-ins over a short period of time. A simple draw will work in this case were an email address is sent to enter. Image or video contests tend to increase engagement, encourage reviews and create some user generated content for your site. The more complicated the contest, the less entrance you will get but it will be a higher quality, more targeted audience.
  • Make your contest easy to share! Add share links and encourage entrants to share the contest for an increased chance of winning. Remember, you want it to get out to as many people as possible!
  • Sweet and short. Scarcity and rarity adds excitement. Make your contest short, let it run for 2 weeks max and remember to let everyone know that they are running out of time to enter. A nice viral effect will be created by frantic activity in the last few days!
  • Use a 3rd party app and ensure you comply with the Facebook promotional guidelines
  • Remember – have fun with it!!!

6. Host webinars

Webinars are a one of the biggest draws of fans to a page and customers to your business! With every webinar you market, present and replay you can garner a new number of fans and potential customers.

And …with a webinar, you create an INSTANT RAPPORT with your audience. When you invite people to attend a webinar with you and you spend an hour or so giving awesome content and chatting with your audience you will find there is really nothing more powerful, except perhaps to be in a room one to one with them.

Remember to create a page tab for your webinar registration forms and market your page. When people register for your webinar, they will like your page and engage with your page if your page is interesting with great content and lots of stuff happening, building your fan base, subscriber database and increasing your engagement rates.

7. Facebook Ads

Unfortunately your posts will only be seen by approximately 10 – 15% of your fans. To get your message out into the news feeds of all of your likers, you will have to pay! Whilst we would all rather get it for free, FB does have a point in charging for this and their ads are much cheaper and more targeted than other offline marketing techniques.

The ads that get the BEST results are page post ads. In other words, you post a normal status update, with a very interesting first line, a great image and an awesome description and then use the Facebook ads platform to target it specifically. These ads show up on the right hand side of the newsfeed like normal ads, but are more descriptive and have the wonderful social element of people liking, commenting, sharing etc.

8. Interesting threads

Sometimes you will see some great threads whilst surfing Facebook, but there are not many of those, most of the stuff in your timeline or newsfeed are unfortunately mediocre at best and does not interest you at all. Like point 1, this leaves the door wide open for you to get in there and be original, compelling and interesting! Interesting threads are usually more focused on the customer than your business.

I saw something once that impressed me to no end –

The host had posted: “I will answer all of your questions for the next 30 minutes, post NOW.” He had loads of comments and questions being fired at him and he went through and answered every single one. It was an amazing thread of info. Another idea is having a guest ‘poster’. Get someone well respected in your niche and have them come to your wall for a couple of hours to answer fan questions.

You can have a themed event, with a certain topic, generate hundreds of comments, suggestions and discussions that everyone could get a lot out of. Plus of course a whole load of new likes!

You need to be consistent. So only start this if you have the resource to keep it going just doing one won’t be successful.

9. Add a Facebook “like” box to your blog/website

This is very important and quite easy.

FBLikeBox

Here’s how.

  1. Go to https://developers.facebook.com/docs/plugins/
  2. Click on “Like Box”
  3. Enter the URL of your fan page
  4. Copy the code and paste into the sidebar of your blog or wherever you want it to show on your website.

People can now “like” your Facebook page from your website.

10. Communication circle

EngagementCircle

Growing your Facebook page and your business will build your customer database or list and as you create more content and more posts and have more events, you should email your database inviting them to like and engage with your page. Ask everyone who has not liked your page to do so.

Even if you already have them on your database, you still want/need them to like your page because you want to be able to communicate with them on a multitude of platforms like email, social Media, Instant Messaging and so on.

The more channels you can reach them for, the better your chance of being in front of your target audience. You need to cut through the noise and directly impact your audience.

Remember, it’s about quality not quantity. There’s no point in having 100,000 fans if no-one engages, gets involved or turns into a customer. Getting your first 1000 fans is just the first step into turning your fans into customers.

Take action and take your first steps towards your first 1000 fans!

1 Comment
  1. Great article : )

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