1. It’s not all about you
The fastest way to chase prospective customers away is by making yourself the hero of your own website, spending too much time telling them how great you are. They should always be the hero of your story; and the focus of your content should be on how you can help them solve their problems and grow: “Do you want your website to make you money? We are here to help you do that.”
2. Sell the benefits, not just products and services
A common mistake is putting too much emphasis on what services you provide and the products that you have on offer, instead of informing your customers about what they stand to benefit from them. Shift the focus from what you’re selling to how you help your potential customers grow, by using your products or services in their journey to success.
3. First impressions are lasting ones
Your identity as a brand is important; not only because it’s the first impression potential customers have of you, but also because the quality of your products and services will be judged by the quality of your branding. Building your brand is strengthening your reputation, and it needs to be bigger than the products and services you sell. That is what will set you above the rest.
4. Know your audience and make sure they know about you
People are more likely to buy from brands who cater to their specific needs, as well as brands they already know and trust. Pay close attention to your target audience and do your research, because a lack of focus will attract people who aren’t interested in what you have to offer. High traffic won’t bring in conversions if your strategy is not geared towards the people who need what you’re offering. Your primary goal is to convert your visitors into paying customers!
5. Trust is earned, not just given
Before you can sell your products and services to anyone, they need to trust your brand and it’s up to you to earn that trust. While your Home page is where customers get to know what you offer, having an interesting ‘About’ page, including testimonials, is where you gain their trust. Continue to develop their faith in your brand by getting them to follow your social media pages, and through subscribing to your newsletter.
6. Keep customers coming back
Are you offering anything of value on your website besides your products and services that will make your customers return regularly? Create new and engaging content on your website often: whether it’s more information about the benefits of a new product or service; insight into how your offerings have helped existing customers, or something they can learn from and implement in their own business. Spend some time on keeping them coming back for more.
7. It’s all about the experience
Having a user-friendly website is paramount to it’s success. Getting potential customers to your website is one thing, but keeping them there is what counts. Page-load speed, functionality, and engaging content should always come before the elements of design to ensure that the user experience is what it should be. Slow websites, confusing functionality and content without benefit will drive people away from your website faster than they arrived.
8. Quality over quantity
Instead of concentrating on the amount of traffic you generate to your website, you should be focusing on the quality of the leads you are getting from that traffic. Quality is more important than quantity – you want to be attracting the right audience so that you are converting traffic into paying customers. Less traffic with more conversions means more for your business than more traffic where people aren’t purchasing your products and services.
9. Appeal to all kinds of customers, not just one
Within your target audience, there are three types of customers:
- Those that already know, like and trust your brand,
- Those who have a problem that needs to be solved,
- Those who are unaware that they have a problem that can be fixed.
Don’t make the mistake of only focusing on only one type of customer when your website content and marketing should appeal to all three.
10. Get responsive, mobile matters
These days, the majority of internet users are accessing websites using mobile devices. If your website isn’t responsive and doesn’t work on mobile, you are driving potential customers away. While ensuring that your website is mobile-friendly, you should also be taking advantage of the free advertising available to boost traffic, by having a strong social media presence. Whether it’s Facebook, Twitter, Instagram or a combination of all three, curate the social media pages that are best suited to your brand.
Is your website in need of a facelift? Let us help you!