A brand identity is so much more than just your business’s logo or it’s visual elements – and building a strong identity is often equal-to, if not more important than, your product offerings and services themselves.
Your brand is the promise that you make to your customers. Make it memorable!
When you have a strong brand, opportunity will find you and your business. Together with the Branding Team at themediagenius.com, let’s develop your brand identity and differentiate your business from your competitors – so that you can stand head-and-shoulders above the rest!
“themediagenius.com: expert marketing minds on-call without having to fit into the payroll“
Mike Anderson – CEO, NSBC
It’s All About The Benefits
Think about your brand as the promise you are making to your customers and prospects. In order to do this, you need to clearly outline what your audience will gain from using your products and/or services. More specifically, they need to know how their needs will be fulfilled by what you have on offer.
When promoting your product and service offerings, the team at themediagenius.com understands that the most critical focus for developing your brand is not about how it works, but what is in it for your customers and audience at-large.
Tell a Story
In today’s competitive marketplace, it’s not enough to think about your organisation in terms of business-to-business (B2B) or business-to-consumer (B2C). You’re really actually in the P2P business, that is, person-to-person.
Your brand should strive to create an emotional connection with your existing customers and future prospects. Build your brand identity around a compelling story about who you are and how your company was started. These are the small details that connect you with your audience on a deeper level, creating a memorable impression.
The most valuable asset for your brand identity will always be your position in the minds of your consumers – and by creating an impression that is memorable, you ensure that you are in the forefront of their minds when they are considering their next product purchase or fulfilment of their service needs.
Create Emotive Appeal
A key way to building a successful brand identity is to use emotive appeal by creating an association between the product and service offerings you provide and an emotion within your customer base and audience.
Most buying decisions are emotional in nature, so in order to maximise on your sales opportunities as a brand, you need to foster an emotional connection with your audience that leaves a lasting impression.
Your brand identity is a promise of a specific experience to your audience, and is directly connected to building rapport and trust with them. Because of this, it is critical to be clear on the personality of your brand through your branding.
What are the ABC’s (Attributes, Behaviours and Characteristics) of your brand and business? Once you have defined these, it’s critical to ensure that every single interaction a potential client or lead has with your brand is infused with those ABC’s.
Brand consistency is a key ingredient to building trust with your audience and solidifying your brand identity in their minds.
Understand That Branding Is Not About Positioning
Your brand is the sum total of how people experience your business – and that experience goes well beyond your visual identity and the marketing messages you send to them. Every single interaction that your business has with existing clients and potential leads creates an experience that is critical to how your business is viewed.
See every touch-point and interaction that you have with your audience as an opportunity to uplift them and leave them feeling better about themselves, not just about your brand and business.