8 things Hotels, Guest Houses and Lodges must do during Covid-19

8 things Hotels, Guest Houses and Lodges must do during Covid-19

8 things Hotels, Guest Houses and Lodges must do during Covid-19

We are certainly in uncharted waters, considering that there have never been mandatory closures of hotels, guest houses, game lodges or restaurants before. So how do you navigate this crisis when you are not receiving bookings and have very little visibility in terms...
Your Guide to Marketing and Communicating during COVID-19

Your Guide to Marketing and Communicating during COVID-19

There are no case studies or blueprints to guide businesses during these challenging and uncertain times. From a personal perspective we know we must protect ourselves and our families by adhering to strict health guidelines and measures put in place by government....
Why Valentines day marketing matters

Why Valentines day marketing matters

As marketers and / or business owner your opinion about Valentine’s day does not really matter. The fact is Valentine’s day presents you with an opportunity to build better relationships with your customers and potentially make more sales. Showing customers you care...
SEM vs SEM. Judge for yourself…

SEM vs SEM. Judge for yourself…

People often complain to us that they are spending a pretty penny on Search Engine Marketing without much success. Our first question to them would always be:  “How are you using the channels you already own and control to better engage with your existing customers...
Don’t complain… if you don’t do the marketing basics right

Don’t complain… if you don’t do the marketing basics right

The basic ingredients for marketing success is not a secret. Why is it then that so many businesses simply ignore to: Stay in touch with all their customers and prospects Share their stories and journey with them Show that they care about them and add value to their...
Sales Emails That Pack A Punch

Sales Emails That Pack A Punch

Getting hundreds of emails every day means that mostly, emails are just being skimmed over before they are sent to the trash. Because time is so limited, if the emails that you’re sending are not making an immediate impact, they are more likely to end up in the junk...
Marketing 101: To Be Effective, You Need A Plan

Marketing 101: To Be Effective, You Need A Plan

The world of business is changing daily, so its important to stay ahead of the competition. Small businesses can benefit from having an online marketing plan in a world where the internet and technology are expanding at a rapid rate. Here are some tips on how to...
10 Simple Reasons Your Website Isn’t Making You Money

10 Simple Reasons Your Website Isn’t Making You Money

1. It’s not all about you The fastest way to chase prospective customers away is by making yourself the hero of your own website, spending too much time telling them how great you are. They should always be the hero of your story; and the focus of your content...
Why Is It Important To Stay In Touch With Your Customers?

Why Is It Important To Stay In Touch With Your Customers?

“How to grow and keep growing my business?” Is the question every small business survivor keeps asking himself. The good news? Look after your existing customers and the business will look after itself … No matter how long you’ve been in business, how small or large...
The Importance Of Email In Business

The Importance Of Email In Business

Since the commercialisation of the internet in the mid ‘90’s, email as we know it, has pretty much been the one constant business and communication tool in all our lives. The value addition all email users the world over have welcomed is improved broadband speed and...

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