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POPIA: All your email marketing questions answered

POPIA: All your email marketing questions answered

Who can I add to my email marketing list after 1 July 2021 without them having to opt-in? Only people you have a transactional relationship with, for example customers, partners, and suppliers That said, you must provide them with an opportunity to opt-out at any time...
8 things Hotels, Guest Houses and Lodges must do during Covid-19

8 things Hotels, Guest Houses and Lodges must do during Covid-19

We are certainly in uncharted waters, considering that there have never been mandatory closures of hotels, guest houses, game lodges or restaurants before. So how do you navigate this crisis when you are not receiving bookings and have very little visibility in terms...
Your Guide to Marketing and Communicating during COVID-19

Your Guide to Marketing and Communicating during COVID-19

There are no case studies or blueprints to guide businesses during these challenging and uncertain times. From a personal perspective we know we must protect ourselves and our families by adhering to strict health guidelines and measures put in place by government....
Why Valentines day marketing matters

Why Valentines day marketing matters

As marketers and / or business owner your opinion about Valentine’s day does not really matter. The fact is Valentine’s day presents you with an opportunity to build better relationships with your customers and potentially make more sales. Showing customers you care...

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