Your own marketing team
Running a small business can be a challenge. With limited budget and experience, marketing often takes the backseat. Working with us is like having your own marketing team on board. Why not engage our marketing services and tools so you can get on with running your business?
Given a competitive marketplace and challenging trading conditions, branding has arguably become the most important aspect of your business.
Your brand is more than a name and a logo. In its most basic form a brand is a promise to the world at large.
Branding is identifying what your brand is all about, ensuring the consumers sees the same picture, and how you go about delivering on your customer value proposition or “strap-line”.
All brands want to be better loved which makes it critical to rise above the noise to capture the consumer’s attention. To differentiate what your brand presents, what it stands for, how it looks, how it talks, how it behaves and how it goes about adding quality to your customers’ lives.
All brands, big or small, a product or a service want to establish better relationships with people. Remember, consumers choose brands like they choose friends…
The good news? Branding is the fun part of being in business. It’s the only way to take advantage over your competitors, to bring dead facts to life and for you and your staff to “live the brand”. To demonstrate your passion and pride, to charm your customers and add value to their lives. It’s called good brand behaviour.
Your most valuable asset will always be your position in the consumer’s mind and when doing the right things right client relationships will translate into increased sales, improved profits and business growth.
What is a marketing plan? It’s a roadmap providing direction towards reaching your business objectives. Benefits of a marketing plan: without marketing, customers won’t find out about you. If they don’t know about you, they can’t buy from you and you won’t make money. A marketing plan:
- Gives clarity to who your target market is and makes it easier to find new customers.
- Helps you craft marketing messages that will generate results and understand how your product or service can help the target market.
- Provides focus and direction. Email, newsletters, direct mail, social media, publicity etc. Given many marketing choices, you need a plan to determine the best course of action.
The basics include:
- Details about your business’ current situation. Products or services? What’s working? What not? Customer challenges? How to generate new customers? What other issues?
- Who is your prime target market? How can your product improve their lives?
- What are your goals for the period of your plan? Goals must be specific and measurable.
- What marketing tactics to reach your market and goals? Let your market guide you in deciding relevant strategies.
- How much will it cost? Develop a marketing budget. There are many free marketing strategies, which is a cost in time.
Keep your marketing plan up to date. Review progress and adjust strategies. A marketing plan is a living, breathing document.
“Unless you know where you’re going you’ll never get there!”
Why should every small business have a website? In a competitive commercial world, positioning yourself as an online destination shows customers you mean business, here’s why.
First impressions count: we live in a world where people Google before they shop, read online reviews and Facebook before they buy. Prospects will judge you by your website and appearance before considering engaging.
Window shopping has become a competitive sport: strolling the mall is no longer the norm. It’s easier to use Google to browse dozens of brands before making a buying decision. Be sure enjoys online presence to be in the game.
No website means losing business: means missing out on prospective customers finding you to spend money with you. But don’t have a website for the sake of a website. While no website equals a missed opportunity, a bad website can be worse and make your business look bad.
What with advances in technology and skills and the importance of small business’ online presence web design has become more affordable and accessible and an unmissable marketing tool.
Whether you’re a one-man band or employ 100 employees, your website should appear as if you have a team dedicated to your online presence. If your website is slick and polished, with professional quality photography and content, is functional, easy to navigate and provide great customer and user experience, then Bob’s your uncle!
The real purpose of your website? Simple. To turn visitors into prospects.
What is marketing? It’s everything … all the processes involved in getting your product or service to the end user. Including creating the right product for the right consumer, promoting it and getting it to the consumer in the quickest way.
Marketing is the process of educating the consumer on why they should choose your product or service over your competitors and the start to a beautiful relationship.
It’s the key is to find the right marketing method and define the right marketing message to educate and influence potential customers …
In saying “marketing is everything” it means every touchpoint and experience the consumer encounters when exposed to your business, from what they see, hear, read, to customer care and your follow up service.
All adds up to creating and owning a space in the consumer’s mind to make the decision to choose your brand or make a repeat purchase.
The purpose of marketing? To capture your potential customers’ attention. To facilitate their purchasing decision – simple, safe, secure. To provide a low-risk and easy way to engage to make a purchase.
With the above in mind – from brand name, features and consumer benefits, to how you tell your brand story, to presentation and delivery to their front door and everything in-between – marketing’s overall objective is to sell more products or services.
Tip: always start with your four P’s – Product. Price. Promotion. Place. Marketing is the art of telling a never-ending story…
What, exactly, is “content”? It is a free form of advertising that involves the creation and sharing of relevant brand information that doesn’t explicitly promote your business with the intention to stimulate interest in your brand of products and services.
With traditional newspaper, magazine, radio and billboard advertising becoming more expensive and less effective, for the more forward-thinking marketers there is a better way.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain specific target audiences – and, ultimately, to drive profitable customer action.
Instead of pitching your products or services by means of paid advertising which is designed “to sell” you are providing the consumer with truly and useful information to help them solve their issues.
Content, unlike paid for advertising, is a more user-friendly and believable means of communicating and presents the opportunity to expand on product features and benefits.
The secret of content marketing? To add value to your customers’ lives. People skip advertising when it provides little or no advertising. The beauty of content marketing lies in the ability to interact with customers. The opportunity to ask people for their opinions and requirements, strengthening customer relationships and giving customers the opportunity “to be heard”.
Content is a valuable, customer centric free form of advertising – your brand’s never-ending story. It keeps your brand alive, relevant and top of customers’ mind. Tip: never stop talking about your brand!
There are many butchers and bakers and candlestick makers in the world who, at the end of the day, all sell the same product. Thanks to design however they don’t all look the same…
Design is what sets your brand apart from your competitors. It’s the art of using colour, typography, photography, illustration, words and form to visually communicate your brand’s look and feel, unique personality and character.
Courtesy of a graphic designer, design represents the foundation of your brand and branding. It’s the designer’s responsibility to “put together and hold together” your brand’s corporate image.
The fundamental idea and core concept behind your “corporate image”? Everything your company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole to assist your customers to be able to identify your brand.
It’s the consistency of design that makes up your company, that drives it, shows what it stands for, what it believes in and why you exist. The importance and value of design come to the fore when looking at all your brand’s visual assets.
Your logo, letterhead, business card, email header and footer; electronic and printed marketing material – website, newsletters, social media, flyers and brochures; products and packaging; staff clothing; signage – interior and exterior; delivery vehicle branding … anything visual that represents your business.
Design is the tool you use when you want to differentiate yourself from your competitors.
Let us tailor a marketing solution to suit your budget.